Working with Jovanka has been an incredibly insightful experience. Her approach to branding goes far beyond the typical elements of design, colors, and logos. She views branding as a complete communication strategy, ensuring that every visual and message aligns seamlessly to tell a cohesive story.
I am particularly amazed by the combination of her artistic vision and technical IT knowledge. She has an exceptional understanding of software functionality and approaches every product from a unique perspective, focusing on how its features deliver real value to the end user. Her ability to distinguish between branding a SaaS solution and branding a service that leverages software highlights her deep understanding of both the technical and user-centric aspects of branding.
What truly sets Jovanka apart is her flexibility and creativity. She doesn’t rigidly follow a set of rules but instead relies on a series of thoughtful and unconventional questions to uncover the essence of who we are and what we want to communicate. This tailored approach has not only shaped my understanding of branding but has also helped me express what was already within me in a more meaningful and impactful way.
Her guidance is professional, intuitive, and inspiring, a true partnership in building a brand with authenticity and intention.
